Our Commitment
Sustainability Statement
At SEEV® AFRICA , sustainability is at the heart of our operations. We are committed to empowering SMEs in the M.I.C.E industry to drive sustainable development, create impactful events, and accelerate the Sustainable Development Goals (SDGs). Our approach ensures a balance between economic growth, social inclusivity, and environmental protection.
Sustainable Development Goals
At SEEV® AFRICA addresses multiple Sustainable Development Goals (SDGs) by supporting event entrepreneurs and fostering impactful events. Based on its focus areas, the most relevant SDGs include:
SDG 4: Quality Education
Through our youth employment accelerator we facilitate capacity-building and work placement, exposing Rwandan youth to career and entrepreneurship opportunities in the sports and creative sectors.
SDG 8: Decent Work and Economic Growth
By working with SMEs in the MICE value chain to unlock impact funding and strengthen the sustainability in their business models, we accelerate job creation and sustainable economic growth.
SDG 9: Industry, Innovation, and Infrastructure
We co-create impact solutions with SMEs in the MICE value chain, fueling innovation and building resilient infrastructure for impactful gatherings.
SDG 11: Sustainable Cities and Communities
We enhance the role of events in community development, cultural promotion, and social cohesion, making cities more inclusive and sustainable.
SDG 12: Responsible Consumption and Production
We advocate for responsible consumption and production through promoting and lobbying for sustainable event practices, reducing waste and encouraging responsible resource use. Delete the followup text under this paragraph that reads “partnerships and programs.
SDG 17: Partnerships for the Goals
We bridge innovative SMEs with private sector impact funding, fostering collaborations that drive long-term social impact
Partnerships and Programs
Partnerships and Programs
Youth Employment Accelerator
Rwanda boosts a young, vibrant and creative workforce. Through our Youth Employment Accelerator, we are building the capacity of enterprising professionals to not just be consumers of events but manufacturers and business owners in the sports and creative sectors of Rwanda’s fast growing MICE industry.
This program was refined based on learnings from a pilot developed by our Founders in 2023,
that was supported by the late Dr.Carmen Nibigira, through the Mastercard Foundation. Her
mentorship of the founders shaped the values, best practices and impact-focused outcomes of
the program for all youth, women, persons with disabilities and refugees
Partnerships and Programs
Events for Impact Community of practice
The Events for Impact Community of Practice is a dynamic program designed to empower event
entrepreneurs and stakeholders to transform events into powerful tools for economic and
social change. This program serves as a collaborative platform where members can share
best practices, access expert-led training, and explore innovative impact solutions tailored to
the events industry.
By fostering a culture of learning and co-creation, the community connects event organizers, supporting SMEs and non-for-profit organizations to resources, mentorship, and impact funding investment and sourcing.
