The Problem
The Industry
The events industry—an influential platform for
connection, storytelling, and mobilization—has the power
to catalyze progress in achieving the SDGs. From hosting
impactful community-driven initiatives to creating largescale international platforms, events can bridge the gap
between ideas and action. Yet, the full potential of this
industry remains untapped without the seamless
integration of development-focused strategies and the
entrepreneurial spirit of for-profit implementers.
The Opportunity
SEEV® AFRICA seeks to dissolve silos, foster partnerships,
and explore how the combined power of innovation,
resources, and shared goals can drive meaningful impact
across the events ecosystem in Africa
Our solution
Use Case
Event entrepreneurs often struggle to secure financing
to implement impactful solutions that enhance their
events’ economic and social value.
Development funders, on the other hand, face challenges in identifying effective platforms to achieve measurable impact. SEEV® AFRICA bridges event entrepreneurs and development funders by providing impact-driven solutions, financing opportunities, and strategic event support.
Development funders, on the other hand, face challenges in identifying effective platforms to achieve measurable impact. SEEV® AFRICA bridges event entrepreneurs and development funders by providing impact-driven solutions, financing opportunities, and strategic event support.
The Outcome
Unlocking new pathways for impact funding for events
with the triple bottom line, increased brand equity and
positioning for both actors, creation of jobs for youth,
innovation in event experiences and new ways of working
that benefit the communities and the ecosystem.
Our solution
Change Model
SEED
- If SEEV® AFRICA identifies the specific needs and challenges of SMEs in the M.I.C.E industry,
- And if SEEV® AFRICA develops tailored resources and support programs to address these needs
- Then SMEs in the M.I.C.E industry will have the necessary tools to overcome their challenges.
CULTIVATE
- If these SMEs apply the resources and support provided by SEEV® AFRICA
- And if they leverage these tools to foster innovation, improve their services, and expand their reach
- Then these SMEs will experience growth and increased competitiveness in the M.I.C.E industry.
GROW
- If these growing SMEs start to contribute more effectively to the M.I.C.E industry
- And if they incorporate sustainable practices and inclusivity in their operations
- Then they will be actively contributing towards the Sustainable Development Goals (SDGs).
HARVEST
- If the M.I.C.E industry becomes more sustainable and inclusive due to the contributions of these SMEs
- And if other industries follow suit, inspired by the success of the M.I.C.E industry
- Then SEEV® AFRICA will have contributed to creating a more sustainable and inclusive business environment overall.
Our Impact
Advocacy
Health Equity
Sports and entertainment media offer cost-effective and powerful platforms for promoting good health and well-being. By working closely with startups in health tech and civil society, we co-create interventions enhance fan experiences while reinforcing positive health seeking behavior by event attendees. We facilitate knowledge events that support cross-sector collaborations, advocacy campaigns, and innovative financing models, thereby strengthening public health outcomes that ensure no one is left behind.
Women Empowerment:
We amplify the role of women in entrepreneurship and leadership by leveraging events as a catalyst for visibility, investment, and capacity building. Through targeted programs, mentorship, and funding opportunities, we create an enabling environment where women-led initiatives thrive, fostering economic independence and gender equality.
Reduced Inequalities
We curate inclusive events that amplify marginalized voices, drive equitable access to opportunities, and bridge socio-economic gaps. Whether through entrepreneurship support, community-driven solutions, or policy engagement, we ensure that every initiative contributes to a more just and inclusive society.
Innovation
We champion innovation as a key driver for sustainable development, using events to spotlight emerging ideas, technologies, and social enterprises that address pressing challenges. We create platforms for innovators to showcase solutions, access mentorship, and secure funding, while fostering collaboration between startups, academia, policymakers, and investors. Our approach ensures that innovation is inclusive, scalable, and rooted in community impact.
Climate Action
We integrate sustainability into event planning and execution, championing green practices, climate-smart innovations, and policy dialogues that drive climate resilience. Our initiatives engage stakeholders in adopting sustainable business models, reducing carbon footprints, and mobilizing resources for climate adaptation and mitigation efforts.
Conservation
Recognizing the critical role of biodiversity and ecosystem preservation, we support awareness and advocacy for conservation campaigns and community-driven initiatives by mobilizing stakeholders through experiential and knowledge events that create pathways to green funding and partnerships for goals.